In blogging, knowledge is the key to success.
That is because I decided to collect the 101 Blogging Statistics and put at a place so, it will be helpful for bloggers.
Here you will see the 101 statistics category-wise.
Let’s just jump straight to the numbers.
1) General Blogging Statistics
Curious to know about the state of the blogging industry?
Here are some very interesting facts about the blogging-sphere!
1. Each month, approximately 409 million people view more than 20 billion pages. (Source: WordPress)
2. The number of bloggers in the USA is expected to grow to 31.7 million in 2020. (Source: Statista)
3. There are about 70 million posts being published each month by WordPress users. (Source: WordPress)
4. If you want to know how competitive the blogging industry is, know that around 6 million posts are published per day. (Source: Worldometers)
5. 77 million new blog comments are generated by readers each month. (Source: Optinmonster)
6. Of the roughly 132 million blog posts published online per month, 70 million on average are published on WordPress. (Source: WordPress)
7. WordPress host blogs in over 120 languages while 71% of WordPress sites are written in English. (Source: WordPress)
8. The average blog post takes 3.5 hours to write.
9. For every 10 blog posts, only 1 is called a “compounding” post — will receive an increasing amount of traffic over time. (Source: HubSpot)
10. While compounding posts only make up 10% of an average blog, they’re responsible for 38% of all traffic. (Source: HubSpot)
11. 69% of bloggers fall within the 25–44 age bracket. (Source: ConvertKit)
12. 77% of internet users read blogs.
13. 36% of readers prefer list-based headlines. (Source: Optinmonster)
14. Travel bloggers charge an average of $200 for sponsored content on their blog. (Source: OptinMonster)
15. 73% of bloggers agree that money is the top factor that affects the sense of success. (Source: ConvertKit)
16. Female bloggers are more likely to be motivated by the goal of turning blogging into a creative and profitable outlet. (Source: ConvertKit)
17. To give you an idea, it’s easy to find blogs with income reports ranging from $4,000 to $1,000,000 per month while the upper limit is the Sky. (Source: Raelyn Tan)
18. 43% of people admit to skimming blog posts. (Source: Optinmonster)
19. 94% of all blog posts have zero external links. (Source: Backlinko)
2) Blog Post Headlines Statistics.
Headlines play an important role in blogging.
Headlines not only capture the audience’s attention but also the number of shares of the article. With effective SEO headlines, you can gather much-targeted traffic.
Below are some of the facts about Headlines that every blogger must aware of it:
1. Headlines that are 14-17 words in length generate 76.7% more social shares than short headlines. (Source: Backlinko)
2. Bloggers that make over $50,000 per year believe that headlines are second to content quality in terms of importance. (Source: GrowthBadger)
3. Question headlines (titles that end with a “?”) get 23.3% more social shares than headlines that don’t end with a question mark. (Source: Backlinko)
4. It’s also revealed that 21% and 17% of top-performing headlines are user-oriented and “How to” types, respectively. (Source: ConversionXL)
5. Blog posts with the term “template” in the title get tweeted 114% more. (Source: HubSpot)
6. A simple optimized headline has the potential to instantly increase clicks by up to 10 percent. (Source: MarketingExperiments)
7. List-based headlines with an odd number in the title can perform 20% better than other posts. (Source: Content Marketing Institute)
8. List posts get an average of 218% more shares than “How to” posts and 203% more shares than infographics. (Source: Backlinko)
9. “Why Posts”, “What Posts” and infographics received 25.8% more links compared to videos and “How-to” posts. (Source: Backlinko)
10. Brackets in headlines increased clicks by nearly 40%. (Source: Hubspot)
3) Content length statistics
The length of a blog post content is more important than you think.
Below are some facts about the content length that show the relationship between user engagement and traffic of the blog.
1. Blog content with 2,250 to 2,500 words tend to receive more backlinks, causing them to rank higher on average. (Source: HubSpot)
2. When it comes to social shares, longer content outperforms short blog posts. (Source: Backlinko)
3. A blog post with more than 1,500 words, it can get 68.1% more tweets than shorter posts. (Source: Quick Sprout)
4. Article with more than 1,500 words also get 22.6% more Facebook likes. (Source: Quick Sprout)
5. A long article is proven to generate 9 times more leads than short content. (Source: Curata)
6. Long-form content gets an average of 77.2% more backlinks than short articles. (Source: Backlinko)
7. Writing content that’s 3,000 words or more will help you get more social media shares. (Source: OkDork)
8. On Google, the average blog post content length of the top ten results is 1,890 words. (Source: Backlinko)
9. For the average content length overall, the answer is 1,236 words. (Source: Orbit Media)
10. In terms of conversions, long articles have Return Over Investment (ROI) of 50%. While short copy has a negative ROI of 66%. (Source: Quick Sprout)
11. Use short sentences with an average of 12 words long. That is easy to grab and understand. (Source: Backlinko)
4) SEO Statistics for Blogging
Writing high-quality content is the key to get a higher ranking on Google.
So, SEO has nothing to do with the ranking?
The answer is Big No,
SEO is very important.
Below are a few more insights that will help you direct your SEO strategy:
1. A fast page loading speed can significantly increase your chances of ranking highly in search engines. (Source: Backlinko)
2. 34% of bloggers say that updating old content produces strong results. And Only 38% of bloggers are updating older articles. (Source: Optinmonster)
3. Using Hypertext Transfer Protocol Secure(HTTPS) in your blog is linked to higher search engine rankings. (Source: Backlinko)
4. Google currently has 86% of the search engine market. (Source: Statista)
5. High-income bloggers are 4.3 times more likely to do SEO keyword research than others. (Source: Growth Badger)
6. 91 percent of bloggers who get profitable results use analytics to influence their decision-making. (Source: Orbit Media)
7. Organic search results that rank on page 1 of Google contain an average of 1,447 words (Source: Backlinko)
8. 49% of marketers report that organic search has the best Return Over Investment (ROI) of any marketing channel. (Source: Search Engine Journal)
9. The #1 result in Google gets approximately 32% of all clicks. (Source: Backlinko)
10. High-income bloggers are 4.3 times more likely to do SEO keyword research than others. (Source: Growth Badger)
11. Websites that publish blog content get 97 percent more backlinks. (Source: Business2Community)
12. Blog posts with shorter page URLs tend to rank higher in search engines. (Source: Backlinko)
13. Search is the top driver of traffic to content sites, beating social media by more than 300%. So if you want high traffic then your site should come in search results. (Source: Imforza)
14. High-quality content and link building are the top 2 ranking signals in Google’s algorithm. (Source: Search Engine Land)
15. Mobile accounts for 58% of all Google searches. So the site should be mobile-friendly. (Source: Hitwise)
16. On average, long content receives 77.2% more backlinks than short articles. (Source: Backlinko)
17. The first 5 organic results in the SERPs account for 67.6% of all clicks. (Source: Zero Limit Web)
18. In guest blogging, 79 percent of editors observed that guest contributions are too promotional. (Source: OptinMonster)
5) Guest Blogging Statistics
Guest blogging is one of the best ways to create quality backlinks. So as a blogger you should try it to make your blog more authoritative.
Below are some amazing stats that you must aware of:
1. 60% of blogs write 1-5 guest posts per month.
2. 3% of blogs write over 100 guest posts per month.
3. 79% of editors say guest content is too promotional. (Source: Red Website Design)
4. Guest content is in higher demand in the summer months of June, July, and August. (Source: Optinmonster)
5. 62.96% of readers perceive blogs with multiple authors to be more credible.
6) Blog Visual Content Statistics
If you’re thinking about including visual content into your blogging strategy, I have something to say:
Stop thinking, Just Do It.
Here are some reasons why:
1. The human brain can process visual information approximately 60,000 times faster than written text. (Source: Thermopylae Sciences)
2. Articles with images get 94% more views as opposed to those with no visuals. (Source: Optinmonster)
3. By inserting an image every 75 to 100 words, you can double the number of social shares your posts get. (Source: HubSpot)
4. 71% of bloggers report using visuals as part of their marketing strategy. (Source: Optinmonster)
5. 43% of consumers increasingly want video content from marketers. (Source: Optinmonster)
6. Blog posts with videos can get up to 3 times more inbound links than posts without. (Source: WordStream)
7. 9% of bloggers are now including video in their typical posts.
8. Using images in your blog posts can supercharge traffic by up to 94 percent. (Source: Jeff Bullas)
9. Adding at least one image to your post can increase Facebook and Twitter shares by more than double. (Source: OkDork)
10. Infographics are the most shared form of content on social media. (Source: OkDork)
11. $50,000-per-year bloggers are 5 times as likely to publish podcasts and 4.5 times as likely to publish videos. (Source: Growth Badger)
12. A video in your blog can attract as many as 3 times more monthly visitors. (Source: WordStream)
7) Blogging Statistics for Marketers
1. Marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts. (Source: Optinmonster)
2. Before buying a product, 61 percent of consumers have consulted a blog post first. (Source: SocialMediaToday)
3. 65 percent of marketers keep a documented content marketing strategy to streamline production, promotion, and optimization efforts. (Source: Content Marketing Institute)
4. 53% of marketers say blogging is their top content marketing priority. (Source: Optinmonster)
5. Businesses with blogs enjoy a 126 percent higher lead growth than businesses without. (Source: HubSpot)
6. Around 60% of the marketer will reuse blog content 2-3 times. (Source: Optinmonster)
7. Spending on marketing automation tools is expected to reach $25.1 billion annually by 2023. (Source: Optinmonster)
8. In Business-to-Business(B2B) marketing, marketers who leverage blogging generate 67 percent more leads. (Source: HubSpot)
9. In business organizations, blogs are the most shared content among colleagues — case studies second and infographics third. Source: Demand Gen)
10. 64% of B2B marketers outsource blog copywriting. (Source: Optinmonster)
8) User Engagement Statistics and Trends
Creating content is all about understanding your online audience.
You don’t create content that you like but it is according to the online population’s preference. Read the below important statistics.
1. An average online user spends 37 seconds on reading a blog post. (Source: NewsCred Insights)
2. 68% of online users read about the brands they like through blogs. (Source: Demand Metric)
3. 59% of readers share blog posts on social media without reading them. (Source: OptinMonster)
4. 77% of the internet reads blog posts in search of information.
5. 43% of readers only skim the articles they open. (Source: HubSpot)
6. User engagement on WordPress seems to be healthy with an average of 77 million comments per month. (Source: WordPress)
7. When it comes to keeping readers engaged, aim to write articles that take only 7 minutes to read. (Source: Medium)
8. Blogs have been rated as the 5th most trusted source for accurate online information. (Source: Hubspot)
9. Blog posts are among the most shared content online. (Source: Optinmonster)
10. A study revealed that blog reader activity spikes at around 10:00 in the morning. (Source: HubSpot)
If you focus only on the competitiveness from the above data then you will feel anxiety only.
But, you should focus on statistical data, you can definitely use the numbers to your advantage.
All the facts above can help any blog determine what strategy should and shouldn’t work.
Let’s wrap it up. The key facts that a blogger should be serious about are:
1. Long sufficient content with enough visuals can help you to gain good ranking and traffic.
2. Blog content promotion is a must to grow.
3. Post’s headline/heading decides the performance of the article. So, keep it short, descriptive, and to the point.
4. For a business, a blog is like a “Boon“.
5. Blogging is an effective tool for winning your audience’s trust.
6. Listicles and “how to” articles will continue to be the most valuable types of content for bloggers and readers.
7. Spend more time editing and polishing your blog posts to get better results from them.
8. Guest post can help a blogger to get traffic and Backlinks tremendously.
Feel free to check out the posts below to learn the steps you need to take:
Building your blog for the first time: How To Start A Blog In 2020 For Beginners (Step by Step Unboxing)
Write a Perfect Blog Description: Blog Description: A Perfect Description With Examples
Save Hell lot of time with Free Chrome Extensions: 13 Best chrome extensions for bloggers (FREE)
To succeed in blogging, you must aware of market knowledge.
You must consider the data I have collected above and should use it to manifest and tailor your strategies.
I hope the above statistics will help you to grow your blog.
If you have any Questions, Feedback or Opinion then don’t hesitate to leave a comment below…… I will reply surely.
Hi, My name is Kaushlendra Baghel, Founder of UnboxBlogging. I’m a Professional Blogger, Affiliate Marketer, and Digital Entrepreneur from India. Here, I blog about Blogging, SEO, Reviews, and help people to make passive income online. VIP Facebook Group.